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Original / Custom / Reproduction Guide

Every listing must carry one classification. Aftermarket merchandise may not be described as authentic Hasbro vintage. Factory-custom, handmade-custom, reproduction and maker-unknown listings display a mandatory banner: NOT AN ORIGINAL HASBRO RELEASE.

Label buyers seeInternal code
Authentic Hasbro Vintageauthentic-hasbro-vintage
Officially Licensedofficially-licensed
Independent Original Propertyindependent-original
Factory Customfactory-custom
Handmade Customhandmade-custom
Reproductionreproduction
Maker Unknownmaker-unknown

What each label means

  • Authentic Hasbro Vintage — original Hasbro (or contemporaneous official) vintage production, not a recast or factory custom.
  • Officially Licensed — modern licensed production (for example Classified Series or Retro Collection) sold as licensed product, not vintage.
  • Independent Original Property — a maker’s own characters or sculpts, not presented as Hasbro vintage.
  • Factory Custom — aftermarket factory-made pieces inspired by the hobby. Must use the warning banner.
  • Handmade Custom — kitbash, repaint or sculpt by a person. Must use the warning banner.
  • Reproduction — recast figures, parts, decals or accessories reproducing existing items. Must use the warning banner.
  • Maker Unknown — you cannot honestly name the maker. Must use the warning banner. Do not guess “Hasbro” to sell it.

Copied packaging, logos or another company’s box art as listing images is not allowed. See Prohibited items and Intellectual property.

YoJoeShop is an independent collector marketplace and is not affiliated with, endorsed by, or sponsored by Hasbro. G.I. Joe and related names and marks belong to their respective owners.